Promoting a Product/brand or service can be a daunting task! It is even more disconcerting when you are a newbie. I’ve seen organizations (including ours) throw people with hitherto zero experience into this large blue ocean leaving them there to either succeed or sink.
Whether you are already a “guru” or just cutting your teeth in Marketing and Promoting a product, these 3 M’s I’m going to talk about will make a difference in the success or otherwise of your marketing campaign.
The 3 M’s are “Market”, “Message” & “Medium” and are listed in the order of “importance” and though sounds like everyday words, when ignored may lead to failure of your Promotional Campaigns.
1) MARKET: Identify your market, who are your target audience? Profile them, try to understand their uniqueness, know their needs, problems & goals. Your Campaign will be more effective when the above has been taken into consideration. Don’t get me wrong, you may have different target markets for a particular product or service. You may.
2) MESSAGE: Question the question! What message do you want to convey to your target customers? How do you want your audience to perceive your product or service? What’s your Value Proposition? Ensure that your message is clear & concise that your audience understands what’s on offer and view your product as valuable to the point that it addresses a pain point. TIP: Keyword use; Fun, Cool, inexpensive are examples of copy words that may likely create excitement when target are teens….
3) MEDIUM: Simply put, this is how best we get your “Message” to the “Market”. The Medium you chose to use is largely determined by those you are targeting. These are the channels we use to accurately get our audience to understand what’s on offer. TIP: Networks, Advertising, Associations and Promotional Products.